Newsletters are a sure way to get people to notice your brand when they are scanning their emails in the mornings or during lunch. According to a recent study by Effective Measure email makes up “89.7% of Internet use for South Africans” and according to Statista, there are around four billion email users globally. With numbers like that, it is time to add newsletters to your marketing strategy.
So, what exactly is a newsletter? It is an email that you send out to customers, internal staff or anyone who is subscribed to your brand’s newsletter list. A newsletter is normally beautifully designed and it contains valuable and informative content that will be useful to the reader.
For example, if you are selling a product and there is a new colour available a newsletter is a great way to let your consumers know while providing them with a coupon code.
Now you might think that your brand doesn’t have enough news to share a weekly or monthly newsletter, but here’s the thing, newsletters are intended to remind consumers of your brand and why your brand is so amazing.
So, even when you might not have new product information you can create a newsletter giving tips and tricks on your brand’s field of interest.
For example, if you are a flower shop you can send out a newsletter about the benefits of certain flowers and what is your company’s flower of the month, like below:
Now, let’s take a look at three reasons why your brand needs to make use of newsletters:
1. Newsletters help you build consumer relationships
You keep your consumer informed about new products and provide them with helpful tips & tricks. This helps build a strong relationship between you and your clients because they know that you will provide them with useful information without just trying to sell a product or service to them.
And a strong consumer relationship is essential to the success of any brand and this is something newsletters can help strengthen.
2. Newsletters help you gain more leads
Once your brand starts sending out newsletters to consumers and they give you the thumbs up of approval, they will definitely share that content with friends or family. Once they do, other people will want to stay up to date with your amazing newsletter and they will then also subscribe.
This way you will receive more leads by simply creating a weekly or monthly newsletter that you know your target audience and current consumers will want to read.
3. Newsletters help your brand stay top of mind
A client might have bought something from your brand a while ago, and forgotten about your products or services, by receiving a newsletter they will go “ah, remember that brand”.
This is a great way to get people to remember your brand and allow you to stand out in a sea of competitors.
If you are ready to start your newsletter journey be sure to contact us right here.
